I’ve always been a big fan of buying the store brand when it comes to easy-peasy purchases like paper towels and generic cereal (Hellooo Whole Foods 365 brand – YUM!)
A recently store-brand I discovered and promptly fell in love with is the Sephora brand. I bought 3 difference eyeliners there for an excellent price.
I got two of their Jumbo eyeliners at $8 each, and for a party-look, they are amazing. (I got one in purple, and one in shimmery beige) Claudia tends to steal the purple pencil when she wants to do a fun eye for a night out. I am seriously considering getting one in Every. Single. Color.
The biggest thrill though was when I discovered just how amazing Sephora’s nano eyeliner pencil is. Typically, if I apply eyeliner before work , by the time 5:30pm bathroom touch-ups roll around, I’m in need of complete smudge-cleaning and a total reapplication. This is never an issue with the Sephora nano pencil! At just $5 a pop, this long-lasting tool goes on smooth and almost has the cool feel of a gel. I bought it in black but the line is so thin and smooth it doesn’t look too heavy for day time. This discovery has opened my mind to their ever-growing island-turned-aisle of Sephora brand products. Sign me up!
Pick-up Sephora’s store brand nano pencil, and even a pre-work application will stick around for your happy hour plans!